HostGator For a Penny!

If and when youre interested in starting an online business, there are a lot of things that you have to study first before you can rightfully expect a high return on investment.

First, make sure that your company website has a user friendly interface which basically means links are visible, easily located and properly labeled and that the content provided in the website is complete, interesting, effective and grammatically correct.

Theres the matter of search engine optimization or SEO which requires you to employ a number of strategies that your company website is heard and seen by the right people. Common search engine optimization strategies would be keyword listing, site code optimization and top search engine placement.

Optimize your plan by understanding web hosting. No matter how great your website looks or how effective your SEO strategies are, if you dont have the right web hosting plan, none of those would see the light of the day because your web hosting plan simply prevents them from being properly uploaded and viewed.

Web hosting is important to your plans if you want your website to have its own niche in the Internet so do read carefully what were about to teach you.

You have a couple of choices when it comes to web hosting – you can get it for free or you can spend for it. Naturally, it would be lovely if web hosting would be free for all of us but understand that all the needs of your company website must be met by the free web hosting plan if you want your future to look rosy.
These are key issues to address.

Are you willing to deal with advertisements that may take too much space or would have an irritable effect on your readers? These ads are often required by free web hosting plans because its the only reason they can continue letting people enjoy free web hosting.

Are you cool with low bandwidth access and minimal web space?

If youre not okay with the following facts I presented, then I suggest you go with a web consultant and let them handle all of your work.

How do you choose a hosting provider when there are thousands of hosting companies available online? Its like going through the yellow pages trying to find burger restaurants. There are lots of them. Hopefully these tips will steer you in the right direction.Important factors in selecting a web hosting company include the percentage of server uptime. 98 to 99% uptime is the dream standard for server uptime, 65% is unacceptable. The higher the downtime of a server, the lower the potential for traffic at your web site. Another consideration is how much space is provided for the files that will make up your web site. How much bandwidth is in your package? Monthly bandwidth is the amount of data transfer allowed for visitors to view and use your web site.

With todays changing trends in web hosting services, it is important to get as much server space and bandwidth as you can. This will allow for necessary updates and increased traffic to your site as it becomes more popular.

It is equally important when purchasing business web hosting that CGI access is provided; along with features such as MySQL, Real Audio, Real Video, and Cold Fusion (which some companies sell as an add on component). A crucial feature necessary for doing ecommerce is SSL, or Secure Socket Layer. This encrypts all order and credit card information until it reaches you. An SSL certificate can be purchased from most web hosting providers. Displaying it on your ecommerce web site verifies that your site transactions are safe and secure.

Weve talked about this before in other articles. You will need a domain name that reflects the nature of your business. For instance, a sports business might have a URL that is www.coloradosports.com . To get your own unique domain name, you must first check the availability of the name with a domain name search, offered by domain registrars such as Network Solutions.

There are many service providers to choose from. If you do your homework, youll find some good deals that will fit your budget.

Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with peoples memory and are easy to remember.

Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isnt the only way to go, and when a keyword domain name could do just fine.

If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

Structure Your Brand Name Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; dont forget to include it with your email.

Keep it Short & Memorable Dont get a URL that uses all 26 letters of the alphabet.

Secure a .com URL – I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isnt taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like youve been on the net a long time.

Remember, your domain name is an extension of your business and your brand of product or service.

Linux/Unix is an alternate type of system that provides hosting for small businesses and companies that run Linux/Unix applications on their personal computers and laptops. The Linux/Unix-based platform is stable platform in the industry.

The Linux operating system was developed by Linus Torvalds as an alternative to other operating systems. Most of its versions are free of costs. The most popular Linux software is Red Hat and Mandrake.

Linux/Unix was only for professionals until a few years ago but the situation has changed. Many ‘small businesses have switched to the Linux/Unix platform because of its open source architecture, meaning that users can structure the system to do what they want it to do.

Web host providers are specializing in Linux/Unix servers and the demand for this type of interface has grown by 40% over the last three years. A Unix-based platform is one of the most reliable operating system that you can ever have. It has a better up time than Microsoft Operating Systems and hosting programs in Linux/Unix are more flexible. You actually can get ore from a Linux/Unix based server than other servers on the market.

Linux/Unix supports a wide variety of application languages, more than any other operating system. The most common applications of such kind include C, C++, Shell, Perl, Tcl, Python, Java and PHP. Databases available for Unix are mSQL and mySQL. The one you choose would depend on what you plan to do on the web and the host that you choose to park your web site.

The Linux/Unix based system comes with its won web development module in some versions of Red Hat Linux that make web site creation easy as 1-2-3. FTP modules are built into the operating system to provide you with an alternative way to load the web site to the Linux/Unix host.

Linux/Unix will become a major force in the future as more small to medium businesses turn towards its hosting platform.

Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance youll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.

Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

Choosing ISP services can be real tricky and the rule of thumb is to pay for those services that you only need. Instead of plunking down change for all the bells and whistles. The typical small business web-site, four to seven pages, could choose a virtual hosting service with multiple email addresses, cgi-bin access and a T3 connection from the Internet for $19 to $27 per month.

Most small businesses pick the managed server hosting packages which could range from $3.95 a month to $20 a month. As stated before, these hosting packages have all the administrative support that you need and all you have to worry about is the development of your web-site. You are given an FTP client to load your site to the internet.

Socket Security Certificates cost extra for secure transactions of the financial type through your web page and you expect to pay at least $40 to $80 per month. The setup fees can be expensive and cost as much as $55, and sometimes more if you order special features. Large companies and high volume web sites pay more for certain types of services.

Shop around and get the best deal for your business. You can get web hosting through the internet from anywhere but you have to really study the ISPs and see what they offer.

A big concern in choosing an ISP should be the response time in case a server goes down. How does the server respond during high traffic times on the server? You would have to ask the ISP representative what their percentage ranking is as far as server downtime.

You can find some of these rankings on the internet by going to cnet.com or use the Google search engine to rate the top ten ISP providers that have the best percentage of what the industry calls, up time according to their servers.

You need a web server to put your web site on the internet. Sometimes, owning and maintaining a web server can cost money and it requires someone who knows what they are doing to maintain the server and the web-site.

A web host can do this for you. They provide equipment and other technical programs that are required to build a customer a web-site. These hosting companies charge a monthly fee for the service of storing your web site and allowing your web site to be seen on the internet. Within that fee, it allows web-site visitor traffic to flow through their servers so people can view your site on the internet.

The physical web server does not reside at the consumers home or business which means that the web host services are designated as outsourced services. This means that the hosting organization that you choose has the responsibility to maintain your site structure, files and web pages.

Many web hosts provide excellent services that really assist individuals and business owners. All the weight of maintaining the host servers and application fall on the hosting company and not the individual and as a business owner, this is great because there are so many technical routines that you have to do daily to maintain a server.

When you pick a web host to handle your internet server needs, you achieve the following:

You streamline your internet costs getting the maximum from your hosting provider;

Work with knowledgeable technicians;

and pass IT control functions to the host so you wont have to worry about maintaining servers and other equipment.

You can self publish your site and use the web host to handle the technical aspects of server management. The host that you choose will give you the capability to load your own site to the server for updates and revisions to your web page. Web hosting doesnt include developing your site (unless they have a special development program) or the development of certain customized programs. You can develop the programs (web-site or server side code) or have someone do it for you.

Web hosting is offered in multiple formats based on cost and infrastructure.
.

What do you do when an ISP providers level of service has decreased or the provider has just closed shop? You dont panic; all you have to do is switch to a new provider. If you know how these ISP services work, then switching over to a new provider will not be as rough or bad as you think. All it takes is having a contingency plan.

There are two components to internet ISP services which include the physical network connection to your SOHO or small office and the connection to network services so you can retrieve email or look at a web-site. Most SOHO businesses, no matter how big or small, will have network integration. This is also called a Wide Area Network. The connection through the network allows you to physically connect to the internet to look at web pages, use instant messaging or manage email accounts or use your email account.

This wide area network connects your computers to the internet. The services that you get out of the network depend on your network configuration. Again, the type of internet service you get should depend on whats available in your area and how much bandwidth you need for business applications to be run or developing server side applications for your hosting account.

Many people rely on their own mail server or Web-site on their network, while many other business owners rely on their outside hosting providers.

You should also look at the types of access that you want. Should you consider keeping the same kind of bandwidth, downgrade or upgrade according to company needs? Right now, the hottest access going is DSL transmissions because it uses existing phone wires or cable modem. Cable and Broadband similarities are the same depending on what part of the country that you live in. Any choice that you make is going to be driven by price and availability.

Creating a professional website can be challenging. E-commerce web design is really a complex animal. To cut development time, many web hosting companies start offering web hosting templates or hosting with templates.

Whether you’re looking for a simple web site or a functional e-commerce website, the chances are that you may be able to find a few web templates from your hosting company. A simple web template may cost under $20 dollars, but a well-designed professional e-commerce website will cost a few hundreds or more if not thousands. The cost of web templates is still cheap comparing to custom-made e-commerce websites when Web designers charge anywhere from $20 to $100 per hour. If you want to check out some templates, go to www.templates box.com

Besides the requirements of standard web hosting plans, Web hosting templates for e-commerce operations needs a shopping cart that supports online catalog and online payment processing (heres a clue, pick Pay Pal). Web templates for e-commerce often include common pages and navigations for online shopping – searching or browsing products, adding items to shopping carts and making payment. The web templates for e-commerce do not include or connect to any specific shopping cart. It’s up to the webmasters to add shopping cart to the site.

The alternative e-commerce hosting to web templates is e-commerce turnkey solution. EBay Stores, Yahoo! and GoDaddy.com are the most popular turn-key e-commerce solutions for small businesses that want to setup online stores easily. Different hosting plans may have different free structures. The cost of each hosting plan often varies on transaction volume.

When comparing functionality, there’re many questions to ask: 1) whether a shopping cart accepts online check or debit card. 2) Whether there’s a limit on the number of products and categories that you can setup; 3) whether it automatically sends out an email notification once an order is placed at your web-site.

When looking at the cost of commerce operation, you’ll need to ask questions about 1) what’s the basic monthly fee for transactions; 2) is there’s a setup fee for a new online store; 3) how about handling taxes?; 4) how much it charges for each transaction.

Talk with your hosting service on e-commerce issues and discuss the best plan to go with.

There are approximately68 million .COM domains registered. Thats a lot of domain names out on the Internet that are either already taken or just parked in some obsolete spot gathering dust and all kinds of age. The most common names like loser.com. Jamesbrown.com are already taken by net investors who resell the rights to the names. Can you imagine someone having www.elvis.com ? Hes just waiting on the highest bidder!

There are 900 possible combinations for two letter sequences. If youre looking for ET then you just wont find it! Even allowing for digits, again every single web address is taken. Of course, that’s ignoring the fact that .COM registrars now mandate a 3-character minimum length, so it wouldn’t be an option.

Many of thethree-letter sequences are taken.Adding digits to a domain name creates a number of garbage domain entries. If you’re dying to acquire great domains and unique domain names, they’ll free up sometimes only to be auctioned off through unique domain name sales.

The longer the domain name that you choose, the more that the possibilities are that it could be available presuming that you’re willing to accept an arbitrary sequence of letters and/or digits. For example, most organizations have 4 letter acronyms (WQAM.com and AFTA.org so you may have a chance using over 4 letters to get the domain name that you want in acronym style!

Of course many of the registered domains are ever, visited, with a huge percentage having nothing more than a parked page (users pay domain registrars to put up ads for themselves on these type of parked pages). There are so many combinations and back door tricks to domain name cataloging and classification until the possibilities are endless.

The rule is to obtain a domain name that closely resembles who you are about which gives you and identity and brand on the internet.